Its official at least for Australia, Nikon will be
increasing its prices in Australia for pre-orders placed by dealers after 31st
March 2009. The below letter from Nikon to its partners in Australia also
reveals that a planned February 1 price increase has been postponed until this
new date.
I wonder if we will see some dealers increasing prices
before this date?
Dear Nikon partner,
Nikon has experienced an amazing year of growth. New levels of exposure
for the Nikon brand has been achieved through activities such as the Nikon INDY
300, Westfield promotions and continued advertising and consumer
promotions. This combined with amazing new products has been driving consumers
into your stores and has ensured Nikon’s ongoing health in the Australian
market.
Nikon has continued this strong success despite the challenges facing
businesses in the current financial climate. The nature of these market
challenges has meant that costs have significantly increased and accordingly
there is a need to review the current prices available from Nikon Australia on
many products.
However, in recognition of the growth being achieved we have decided to
postpone the increases until February 1st, 2009. The proposed February
price list and summary of changes is supplied with this letter.
Nikon is committed to ensuring the momentum continues. To help
achieve this, the current supply price on all existing backorders placed before
February 1st will be honoured by Nikon until March 31st, 2009. Any existing
backorder will maintain its price in our system and new orders that we cannot
immediately supply will be backordered at current price. After this date
all issued products and backorders will be converted to the new price
structure.
If you do not wish for these items to be supplied at the higher price
you will need to change the orders prior to them being shipped after April 1st,
2009. Due to an expected increase in demand Nikon Australia cannot
guarantee supply of all items prior to April 1st, 2009. We will of course
endeavuor to supply all backorders as soon as possible.
I encourage you to take advantage of this chance to give outstanding
value to consumers across the Nikon range and capitalise on future profit
opportunities.
If you have any questions about this revision or wish to place an order
at this month’s prices please contact your account manager.
Thank you for your support in 2008. We look forward to supporting
you during this all important period and throughout 2009.
Regards
Nikon Australia